by Acepreneur Media | Oct 3, 2018 | Digital Marketing, Marketing, Persuasion, Sales
How to AVOID Serious MARKETING Accidents! (And get home safe, with money in your pockets) 💰🔈🚙🚧✍️🤕
It honestly makes my blood boil when I see talented business owners with amazing products or services, marketing themselves like a person with the intellectual range of a rotting onion.
💡⛔AVOID Empty Words or Phrases! 🖋️📒
Keeping in mind your readers’ fragility of attention is CRUCIAL! Avoid writing like this:
🔍Example # 1 “Always striving for excellence, from our very inception, a visionary, vigilant, and flexible approach has ensured that we are awake to the exciting possibilities science and technology allow, so that we can offer you beautiful, precise, and high-quality hardwood floors.”
I know. It’s hard to imagine that sentence ever got to see the light of day. Forty-one words that tell us absolutely nothing. But yes, that’s a real example, taken from the wild.
🔍 Example # 2 “These changes reflect our view that tighter integration and closer collaboration between our teams is a critical component of sustainably growing our business. While this process has required us to make some really tough decisions, we believe that rigorously ensuring our team structure always aligns with our goals will make us stronger.”
This is what they were trying to say … (in my own words, not theirs):
✅“Yeah, we had to fire some people.”
The point being, all that blah blah blah is a great way to drive people away! 😱
Long phrases and sentences with almost zero meaning instantly dilute your readers’ interest and attention.
They don’t have time to listen to your life story. Just as you don’t either. See the human commonality? You are selling to HUMANS. Not Drones or Robots.🤖
SPEAK the human language. And get home safe without colliding with other onion-minded peeps on the information highway! 🛣️⭐
by Acepreneur Media | Oct 20, 2017 | Content Creation, Persuasion
Epic ideas are unique.
There’s no system for innovative ideas, and anyone who tries to tell you otherwise is selling you nothing more valuable than the dirt that comes from underneath your fridge.
That said, great premises always have certain elements in common. As an acclaimed Copywriter and Specialist Web Content Curator, it took me many years to understand that, beyond all the tactics, it’s the premise of the message that matters first and foremost.
The work you’ve done so far on who and what was the heavy lifting of the how. But to refine your content marketing strategy even further, here are four essential elements of a winning story concept.
1. Unpredictability
The first thing you absolutely must have is attention. Without initial attention, nothing else you’ve done matters.
And nothing kills attention faster than if your prospective reader, listener, or viewer thinks they already know where you’re going. Beyond curiosity, a great premise delivers an unpredictable and unexpected element that makes it irresistible.
It all comes back to knowing who you’re talking to at an intimate level and what they are used to seeing in the market.
What messages are they getting from your competition? This is what you must use as the benchmark to create your own unique and unexpected angle that forms the foundation of your premise.
A creative imagination combined with solid research skills help you see the nugget of gold no one else sees.
Taking an approach that differs from the crowd can help you stand out, and that’s why unpredictability is crucial for a strong premise.This is why being able to come up with a fresh premise is a valuable skill for anyone who creates content or markets anything.
2. Simplicity
One of the fundamental rules of effective content marketing is to be clear and simple. Because a premise by definition is an unprecedented and grand idea, sometimes boiling it down to its essence is difficult, or worse, neglected.
Don’t get me wrong. I’m not saying to water down your big idea to the point of stupidity.
That defeats the purpose.
What I’m saying is you’ve got to make it so simple and clear that it travels directly into the mind of your prospect, so he begins to tell himself the story. Your copy must guide him and inspire him, not beat him over the head.
So, you’ve got a grand premise that’s unpredictable and destined to shake up your market. Reduce it to a paragraph.
At this point, you may find yourself with a great tagline. At a minimum, you’ve now got the substance for the bold promise contained in your primary headline.
3. Don’t Pretend to be Anyone Except You.
You’ve heard that in this day of social media, you’ve got to keep it real. Speak with a human voice. Be authentic.
Be..you!
You also hopefully know that social media hasn’t changed the fact that it’s about them, not you. In fact, it’s more about them than ever. How do you make that work? What makes a premise real to the right people?
First of all, your premise must be highly relevant to your intended audience, while also being directly in line with your core values. Without relevance, you can’t inspire meaning. And it’s meaningful messages that inspire action.
Audiences want to know they’re reading from a human being. Not a drone programmed to sell.
4. Showcase Credibility
If you’re writing to persuade, you have to hit the gut before you get anywhere near the brain. The part that decides “I want that” is emotional and often subconscious. If your premise doesn’t work emotionally, logic will never get a chance to weigh in.
If you flip that emotional switch, the sale (or other action) is yours to lose. And I mean that literally. Because our logical minds do eventually step in (usually in a way that makes us think we’re actually driven by logic in the first place). If your premise is not credible (as in it’s too good to be true), you fail.
That doesn’t mean hyperbole never works, as long as the prospect wants to believe you badly enough. That’s how some desperate people in certain markets are taken advantage of. But belief is critical in any market and with any promotion, so credibility is the final key to a winning premise — people must believe you just as your premise must match their beliefs.
Remember, the more innovative your idea or exceptional your offer, the more you’re going to have to prove it. This brings us right back to an unexpected, simple, and tangible expression of the benefit in a way that’s credible.
As always, if you need any help with content curation, copywriting and branding your business through the power of persuasive web-writing, comment below, hit the contact form on the main page or email me at: acepreneur@gmail.com and let’s cook up a storm! 
Catch me red handed cooking up a buffet with only 26 letters of the alphabet at www.acepreneur.net
by Acepreneur Media | Sep 19, 2017 | Amazon Product Listings
As a Direct-Sales Copywriting Specialist and E-commerce Web Content Curation Expert, I can tell you that words have the power to change minds, move hearts and increase bank balances.
An Amazon Product Listing is no different.
The right ingredients to create a high-converting recipe for sales is key!
I’ve had Sellers asking me recently the best way to write Product Titles for an Amazon listings. I thought I’d create a post exclusively focusing on Product Titles. So here it goes:
The Product Title is crucial for potential customers to know what your product is, at first glance!
A well written Product Title facilitates the complex Amazon algorithm and helps in effectively educating the customer, so that your listing ‘stands out’ from a SEA and BUFFET of other choices the customer has from other sellers at his / her finger tips!
I have seen an ongoing debate online how many keywords and characters is optimal for including in the Product Title. Amazon will allow ‘up to’ 250 characters, so my philosophy is that you should use as much of that REAL ESTATE as possible!
Here is an example of a GREAT PRODUCT LISTING TITLE! ( see image below)
It employs the main keywords, as well as additional keywords, while successfully showcasing the product’s features, benefits, value proposition, size, weight and other valuable consumer areas of interest.
The only thing I’d add to it ( to make it perfect) would be the BRAND NAME before the Keyword “Reflective Dog Vest”. So it becomes “Twilight Dog – Reflective Dog Vest”.
Amazon has stated that you only need to mention a keyword once in a listing, and additional uses of the keyword don’t increase the value placed on the keyword. Moreover, as they note in their Terms of Service, keywords are matched to customer search queries using full or partial keyword overlap.
>> CRUCIAL POINTS TO REMEMBER <<
Write your Product Titles for HUMANS. Not BOTS!
I can’t emphasise this enough. Why? Because BOTS are not the one’s buying your product. A human being with a credit card sitting across the computer screen is!
TALK the human language.
>> Prioritise your main keywords at the FRONT of your listing. Address the main product benefits and features in a concise manner. And if there are multiple uses or customer niches for your product, and you can include them in your product title, you may want to do so to increase the likelihood of appearing in those customer search queries.
>> Look at Google Keyword Planner, Keywordtool.io, or Ubersuggest to get additional relevant keywords. Once you have your main keyword, it is very easy to extend that list to many other related search queries that would attract relevant customers.
>> Search on Amazon or eBay with just your main keyword and see what the search results are. Do products that are similar to yours pop up? If so, at least that is a good thing that you are targeting keywords that Amazon sees as relevant to your type of product.
And look closer at those listings: what do these listings include that you do not have? This can help you improve your product title to include keywords, product benefits, and product features that your potential customer may be interested in.
Hope these valuable insights are helpful to you.
> If you have any questions and would like me to evaluate your Amazon product listing for FREE, don’t hesitate to PM me, or email me and I’d be glad to provide suggestions for improvement from a persuasive copywriting standpoint! 🙂
by Acepreneur Media | Sep 9, 2017 | Marketing, Sales
Throughout my years as a Copywriting Specialist, Persuasion Expert and Professional Writer, I’ve come across every flavour and niche of marketing one can imagine.
Crowdfunding is no different.
Whether it’s KickStarter or LaunchGood, you essentially are ‘marketing’ yourself and communicating the value proposition of your ’cause’ to global masses.
For a crowdfunding page to be effective, you have to grab someone’s attention in a short period of time, then explain how supporting your project will improve a prospective donor’s life or allow them to be part of something incredible.
One of the most important parts of a successful crowdfunding project is the campaign page, so I’ve compiled my top 3 ACE Strategies that can boost your crowdfunding efforts and meet its goals.
So without further ado, let’s jump right into them!
No matter what product you are crowdfunding, your campaign page should always be specific. It is utmost crucial for your crowdfunding page to contain every detail necessary for a prospective backer to understand your product.
That means defining what your product is and what it does. It is also important to tell people what your product ‘cannot do’, so they don’t feel cheated once the finished product is shipped to them.
Specificity and clarity get to the heart of one person’s problem, need or desire. And that is really what you’re after when you crowdfund.
You do not want to leave your prospective backers with any questions about your product, because that creates doubt in their minds and makes them much less likely to make support the project.
And one more thing: be very specific about what supporters get from you at each rewards level.
#2 >> Write Attention Grabbing Headlines <<
This one is a no-brainer. 80% of any copywriting is in the headline. When you visit a new webpage, the first thing that catches your attention is the headline, right?
And if the headline intrigues you in some way, you are much more likely to continue reading to find out what the rest of the page has to say.
So how do you create intrigue?
One simple way is to begin with a question or statement that makes readers want to find the answer. For example, if your product is a gadget that can locate remote control devices, your headline could be:
“Do you want an easy way to find that lost remote control?” or, more subtly, “Never lose a remote control again!”
This is a headline that intrigues because most people know the frustration of losing that remote control, and they are likely to keep reading to find out how they can keep from losing it.
No matter how you choose to write your intriguing headline, remember not to give too much away, or people may not continue reading. If your headline asks a question, for instance, make sure the answer isn’t right there in the same sentence, or the reader won’t have to click through at all.
#3>> Include Visually Enticing Video <<
Videos are an outstanding way for you to engage your prospective donors because people often respond to visual images better than text. I’ve written ‘Video Scripts’ in the past for high-ticket entrepreneurs for this exact reason.
At the very least, your crowdfunding video should should show off your prototype and tell viewers why you need their support. This is because videos are also a great way to focus your campaign not just on the product, but on the man behind the curtain: you and your team.
For example, including a video of a brainstorming session about your product design and development gives viewers an inside look at how the product will function and what makes it so cool.
Videos not only give prospective backers a closer look at what you are trying to make, but they also give you the opportunity to humanise your crowdfunding team in a way that can help you connect with people and persuade them to become involved in your ‘dream’.
||** If you need any advice on your current or next crowdfunding project, feel free to comment below or PM me. I’d be glad to offer friendly suggestions or even evaluate for a diagnosis 🙂 **||
by Acepreneur Media | Sep 9, 2017 | Motivation
For every day that you take your 9 to 5 office routine as an inherent ‘norm’; there is an ambitious, swashbuckling entrepreneur half your age making 10 times more money in a single month than you ever will in a lifetime.
It is in our intrinsic human nature to get mulled into a repetitive cycle of ‘familiarity’. That familiarity becomes a rusting ‘comfort zone’, just as a river without moving water soon becomes stagnant with discoloration, bad odour, and undrinkable palatability.
You will never know what your fate beholds if you do not embrace the possibilities that your destiny has in store.
Life is very brief and the window to become something while leaving a lasting legacy of your existence on this planet gets smaller with every day that passes.
Get your grind on! You have something to offer to the world and change lives in a profound way, while in the process unravelling your own true worth. You know you do.
There is not a single human being on this planet that does not ‘believe’ in something. And when you believe in something, you harbor some level of inclination or passion for it.
Even Atheists believe in something, despite proclaiming that they do not believe in God or a higher power. That assertion itself comes about through ‘free will’; a trait only present in human beings, thus proving that in order to reject something you still have to believe in something.
Human beings with no belief are the dead ones, found 6 feet under the ground.
Don’t end up as a rut-rat. Be alive. Become! ✔️
www.acepreneur.net ➡️ where you enter, embrace and empower your own ‘self-worth’ and that of your business to heights and distances – beyond those of a rut-rat.
