🎖️🔈⚡The Power of “Marketing Intelligence” 🔈🎖️⚡
Your ‘marketing intelligence’ acts as a ceiling that limits the growth of your wealth. As you raise your marketing intelligence, you raise the ceiling on what’s financially possible for you. Your marketing intelligence sets the context for your investment success – or lack thereof.
Here’s how and why…
🚩Your return on investment should improve as you learn how to invest more consistently into yourself and control losses when the inevitable mistakes do occur. That translates into more dollars in your pocket and greater financial security.
🚩Your focus should ensure that those mistakes are never made or atleast minimised so that you enjoy a head-start to the blue-print path that professionals like myself have spent hundreds of hours, thousands of dollars and countless drops of tears and sweat in investing.
⁉️ A little known fact about marketing intelligence is that it grows and compounds just like money. The effect is a ‘multiplicative’ one – not an additive one. Each new titbit of information connects to all the other knowledge which multiplies. It doesn’t just add up, but it grows geometrically by multiplying.
👉 Your goal should be to make regular knowledge-deposits every week into your marketing intelligence account, just like you make monthly deposits into your investment accounts.
💥 When you do this, your marketing intelligence will multiply and grow ahead of the growth in your investment accounts to help create a lifetime of financial security.
🎖️For more gems on the power of persuasive marketing, attention-grabbing sales copywriting and emotion-evoking content that leaves you salivating, check out: www.acepreneur.net 🎖️
Recently, I closed a ‘single’ Copywriting and Content Curation project by a new high-ticket client from Dubai
Since 2013, here are some tips on how I’ve monetized low, mid and high-ticket offers for my copywriting and content creation services ( including a BBC celebrity who is a world renowned figure in therapy and has appeared on several TV shows including “Freaky Eaters” )
💡 Develop a Positive Mindset
You have to ‘believe’ you deserve a high-ticket fee. If you think there’s too much poverty in the world, and nobody can afford your high ticket service or programs, well, that is what you will get
If you believe you can, you probably can. If you believe you won’t, you most assuredly won’t. Belief is the ignition switch that gets you off the launching pad
💡 Set Your Income Goal
How much do you want to earn in the next 6, 12 months? When you try to do this, you should be holistic.
It really doesn’t matter what the figure is. $10,000 , $100,000, $250,000. No matter what it is, it does not matter. If it’s what you want, then it’s good enough for you.
💡 Identify Problems You Can Solve
As someone who wants to sell high ticket offer, you need to identify problems you can solve for people, faster and better than anyone else.
Seriously, you don’t need to solve a million problems to earn a million dollar. Just solve one, two or maximum, three problems.
💡 Identify Your Best Prospects
Everybody will not buy from you, it’s natural. Everyone isn’t supposed to buy from you, that is totally against human behavior.
However, you need to be able to identify the people who can buy from you VS those will never buy from you, no matter how good your marketing is.
💡 Offer To Help For Free
Be a humanist. Help people for the sake of helping, without any ulterior motives. If you can help people get what they want, you will also get what you want. This is where you begin to do things differently from what everyone else out there is doing.
💡 Ask For The Sale
If you’ve done steps 1-5 without hiccups, then this step should come naturally. Asking for the sale doesn’t mean saying ‘hey, give me yo monies – now!’.
It means reinforcing your value proposition by reciprocating the monetary value of the ‘help’ you’re wiling to extend to someone who ‘needs’ that help. And effectively reassuring them that ‘nobody can provide you this help better than I can!’.
⚡️💸🗝 Hope these tips helped you all! 🙂 If you have any questions on website copywriting, content curation, persuasive marketing, product listings, writing mentorship or more – feel free to PM me!
#Ace #Copywriting #Acepreneur #Marketing #Sales #Advertising #Success
Epic ideas are unique.
There’s no system for innovative ideas, and anyone who tries to tell you otherwise is selling you nothing more valuable than the dirt that comes from underneath your fridge.
That said, great premises always have certain elements in common. As an acclaimed Copywriter and Specialist Web Content Curator, it took me many years to understand that, beyond all the tactics, it’s the premise of the message that matters first and foremost.
The work you’ve done so far on who and what was the heavy lifting of the how. But to refine your content marketing strategy even further, here are four essential elements of a winning story concept.
The first thing you absolutely must have is attention. Without initial attention, nothing else you’ve done matters.
And nothing kills attention faster than if your prospective reader, listener, or viewer thinks they already know where you’re going. Beyond curiosity, a great premise delivers an unpredictable and unexpected element that makes it irresistible.
It all comes back to knowing who you’re talking to at an intimate level and what they are used to seeing in the market.
What messages are they getting from your competition? This is what you must use as the benchmark to create your own unique and unexpected angle that forms the foundation of your premise.
A creative imagination combined with solid research skills help you see the nugget of gold no one else sees.
Taking an approach that differs from the crowd can help you stand out, and that’s why unpredictability is crucial for a strong premise.This is why being able to come up with a fresh premise is a valuable skill for anyone who creates content or markets anything.
One of the fundamental rules of effective content marketing is to be clear and simple. Because a premise by definition is an unprecedented and grand idea, sometimes boiling it down to its essence is difficult, or worse, neglected.
Don’t get me wrong. I’m not saying to water down your big idea to the point of stupidity.
That defeats the purpose.
What I’m saying is you’ve got to make it so simple and clear that it travels directly into the mind of your prospect, so he begins to tell himself the story. Your copy must guide him and inspire him, not beat him over the head.
So, you’ve got a grand premise that’s unpredictable and destined to shake up your market. Reduce it to a paragraph.
At this point, you may find yourself with a great tagline. At a minimum, you’ve now got the substance for the bold promise contained in your primary headline.
3. Don’t Pretend to be Anyone Except You.
You’ve heard that in this day of social media, you’ve got to keep it real. Speak with a human voice. Be authentic.
You also hopefully know that social media hasn’t changed the fact that it’s about them, not you. In fact, it’s more about them than ever. How do you make that work? What makes a premise real to the right people?
First of all, your premise must be highly relevant to your intended audience, while also being directly in line with your core values. Without relevance, you can’t inspire meaning. And it’s meaningful messages that inspire action.
Audiences want to know they’re reading from a human being. Not a drone programmed to sell.
4. Showcase Credibility
If you’re writing to persuade, you have to hit the gut before you get anywhere near the brain. The part that decides “I want that” is emotional and often subconscious. If your premise doesn’t work emotionally, logic will never get a chance to weigh in.
If you flip that emotional switch, the sale (or other action) is yours to lose. And I mean that literally. Because our logical minds do eventually step in (usually in a way that makes us think we’re actually driven by logic in the first place). If your premise is not credible (as in it’s too good to be true), you fail.
That doesn’t mean hyperbole never works, as long as the prospect wants to believe you badly enough. That’s how some desperate people in certain markets are taken advantage of. But belief is critical in any market and with any promotion, so credibility is the final key to a winning premise — people must believe you just as your premise must match their beliefs.
Remember, the more innovative your idea or exceptional your offer, the more you’re going to have to prove it. This brings us right back to an unexpected, simple, and tangible expression of the benefit in a way that’s credible.
As always, if you need any help with content curation, copywriting and branding your business through the power of persuasive web-writing, comment below, hit the contact form on the main page or email me at: email@example.com and let’s cook up a storm!
Catch me red handed cooking up a buffet with only 26 letters of the alphabet at www.acepreneur.net
Have you ever been to Mall of America in Minnesota?
According to their website, “Mall of America features 520 stores, 50 restaurants and attractions galore, including Nickelodeon Universe, the nation’s largest indoor theme park, and the new American Girl store. Plus, there’s no sales tax on clothing or shoes!”
Can you imagine?!
Average malls have about 100 stores. That means the Mall of America has five times as many stores.
Does this remind you of anywhere else? Maybe somewhere in Cyber Space?
According to Export-X, “Today Amazon sells over 200 million products in the USA, which are categorized into 35 departments.” It’s the virtual equivalent to Mall of America, infact much much bigger. And this is why so many sellers get excited about listing their products on Amazon.
But the size of Amazon is a double-edged sword. While this eCommerce giant brings in millions of visitors a day, it also attracts a ton of competition for the products you list.
So how do you stand apart from all the rest?
Here are Acepreneur’s top most boombastic 3 tips on crafting powerful Amazon Product Descriptions that make audiences want to lay their hands on your product, like a fat kid in a candy store ( or skinny ones too).
Tip #1 – Differentiate Your Product
When you go to the toothpaste aisle in a grocery store or drug store, what do you see? Dozens of different products that each have specific purposes. One is for kids and tastes like bubble gum. One is for people with sensitive teeth. Another is for those who want whiter teeth. Some offer a combination: sensitive, whitening with tartar control, etc. It’s easy to find which toothpaste you want because each one caters to specific needs.
This is what your product listings should do.
If you’re bundling, ask yourself what the benefit of the bundle is. Why did you decide to put that particular bundle together? What is the advantage for the customer if s/he buys your bundle instead of the individual items?
Private labelling? You may have the same, exact product as many other sellers. If the rest of them are saying that their silicon spatula set is heat resistant, you could mention a different benefit that others aren’t talking about to set yourself apart. (Perhaps that these are more durable than rubber, they don’t crack or chip, etc.)
Don’t follow the crowd! If you position your items to seem just like all the rest you will make it extremely difficult for customers to make a buying decision. They’ll be stuck looking at a screen and thinking “All these looks just alike. Which one should I buy?”
Tip #2 – When It Comes To Titles; Longer Isn’t Necessarily Better
There is a growing trend that says product titles should be enormously long. I disagree. Not only are 500-character titles against Amazon’s terms of service, but they are also difficult to read. As someone who buys a bunch-o-stuff on Amazon weekly, I can tell you that, when I see a huge title (that is more like a paragraph), I skip it. All the capital letters and pipes and stars and commas… yuck! They all make the title difficult to understand so I just don’t read that part.
Instead of just being long, titles should be clear and enticing. This doesn’t take more characters… it takes talent and skill to think like your customers. Sometimes attracting customers can simply be done with a couple of words. In addition to the things Amazon suggests you include (a brand name, a model number, color, etc.) choose a few handpicked adjectives to differentiate your product such as premium, elegant, 100% natural, etc.
As I said earlier, you want to highlight something that you offer that your competition doesn’t.
Tip #3 – Bullets Should Describe Features & Benefits
Just like with titles, the power of effective bullet points does not lie!
In fact, as I mentioned before, when you create bullets that are too long, the strategy can backfire on you. It becomes a huge blob of text that’s intimidating for shoppers to read. It’s all lumped together (because that’s how Amazon formats things) so when the customer scrolls down, they are faced with nothing but words and very little white-space. Here’s one example.
Yes, bullets are designed to offer features and benefits. My suggestion is to do that as effectively and concisely as possible so you don’t force customers to weed through a boatload of copy that isn’t necessary to make the sale.
Now that you have some ideas going, take a look at your product listings that you have created and see if they need some work? Sometimes going back with a fresh set of eyes will really help you to see it how the buyer would see it. Are you confused? Does your listing look cluttered? If so, take some time and fix it up. Better listings equal more sales and often higher prices!
Keep in mind you want to be:
1. Differentiating your products
2. Creating enticing titles
3. Generating benefit-rich bullets that quickly let shoppers know why yours is the option they should buy
This will position yourself as the obvious choice and that always leads to more sales!
If you would like more information on fixing up your existing Amazon Product Listings or creating new ones from scratch with powerful, persuasive and action-inducing SEO and Keyword optimised copywriting techniques, comment below, email me here PM me on Facebook 🙂
The amount of copy I’ve written over the years for Amazon Product Listings and 7-Figure Amazon Sellers, has narrowed down my analysis to 4 major selling points. And I’m going to share them with you here.
These rules are what form the very essence of a powerful product listing that is geared to convert browsing keyboard ogglers into happily paying customers.
Write better titles. Since Amazon has limits on the number of characters one can use in their product title, making use of every single on is key!
Discover the right keywords by using tools like Amazon Sponsored Products, Merchant Words,Scope, and Google Keyword Planner.
A shopper should be able to buy your product based on the title and image alone!
Don’t just say something because it sounds nice. Is there actual validity to what you’re saying about your product? Do research and make sure what’s being said about your products is factual.
Use bullet points to display features and benefits of your product. Buyers will often read bullets and then buy the product before reading the full description.
This is another place to use the right keywords but don’t stuff the listings–this takes away from your product’s legitimacy.
Your listings need to reach people on a level they will understand.
Descriptions allow you to provide in-depth detail on your product. This is the place to provide technical information to the shopper. Make the language user-friendly and consumer-centric.
Have potential shoppers read your listings’ content and get their opinions. Doing this can help refine your message’s relevance for your target audience.
Make your listings original. It’s OK to be creative. There’s plenty of boring listings on Amazon–don’t let yours be home for content like this. For example, if you’re selling fingernail clippers, don’t give them the same uninspired content typically associated with products like this. Give it some personality and explain the benefits of using them.
Use Amazon business reports to measure your conversion rates. Once you have your essential content in place, you can look at your statistics in the reports and establish a baseline conversion rate for your product.
If you’ve got any questions regarding fixing your existing product listings or rewriting them from scratch, let me know and I’d be glad to offer a free evaluation 🙂
Email me at: firstname.lastname@example.org or PM me on Facebook: www.facebook.com/aliacepreneur
SUPER CHARGE YOUR ONLINE CONTENT
Here are 7 Acepreneur tips to recharge your content strategy to super stardom heights, generate buzz around yourself, enhance the appeal of your persona and successfully market your products and services:
1) Get a Blog >>> The power of the written word is key. That is how I got started as a writer 15 years ago and Acepreneur came to be 3 years back!
2) Social Media >>> Make use of it! Showcase to potential clients who you are and what you can do. Post atleast 3-5 times a day across all platforms. Use tools like Hootsuite, PromoRepublic etc to schedule those posts.
3) Videos, Webinars, Podcasts >> Break the ‘shy spell’. Get on camera and the mic and curate the world through the lens of your persona, voice and individual perceptions.
4) Authorship >>> Write an eBook. Not everyone can write; doing so will set you apart from the herd and position you as an authority within your niche of expertise.
5) Be Real >>> Fakeness will self-expose itself down the road if you are not yourself.
6) Be Vulnerable >>> Showcase personal failures and share stories – both in business and your personal life. People need to know you are ‘human’ and not just another online ‘drone-preneur’ programmed for ‘selling’.
7) Look for popular content topics on BuzzSumo >> and see what’s trending currently. Use those topics to infuse content in your marketing and branding strategies.
Hope you guys found these tips useful! 🙂
As always, if you need any help with content curation, copywriting and branding your business through the power of linguistics, comment below or email me at: email@example.com and let’s cook up a storm! 🙂