There comes a time in the competitive world of copywriting where you simply can’t help pulling out that ninja star.
You do it not because you’ve watched too many Bruce Lee movies, but because you want to turn the heat up. And it means, turning a cold email into a hot one. After all, nice guys finish last, as the saying goes!
Here is what he Star-Chain-Hook looks like, essentially:
Star — The big idea
Chain — A series of facts, sources, reasons, and benefits
Hook — The call to action
So how does it work?
First, you introduce your idea with an attention-grabbing opening. Create a chain of supporting facts, sources, and benefits to build credibility and transform attention into interest. Then, hook them with a call to action that makes it easy to take the desired next step.
Why it works?
The key element in this cold email formula is the chain. By introducing proof points that lend credibility to your argument, you have a better shot at convincing someone to follow through.
Example: Here’s a cold email sequence I wrote recently for a client’s outreach campaign. The conversion rates shot to 75% within the first week of the email being sent out.
Let me know if you have any copywriting, marketing or persuasion or content related questions for your business, website, sales or advertising campaigns.
I’d be glad to offer free advice / help! 🙂 Shoot me an email: firstname.lastname@example.org or visit my website: www.acepreneur.net
When I’m analyzing website copy for online business owners, entrepreneurs, coaches and digital marketers, I notice tons of blunders that are just littered around their Sales Page, Landing Page or Product Page.
One of the most common blunders is this:
💥Focusing on more than one thing💥
This is a huge problem as old as marketing itself. An experienced copywriter will know that to achieve the best results from any page, you need to stay focused on just one thing.
📌 Coffee makers. (NOT coffee makers and coffee grinders)
📌 Time tracking. (NOT time tracking and invoicing)
📌 Running shoes. (NOT running shoes and climbing boots)
However, in my experience, particularly with eCommerce sellers and coaches, somehow they always think would be a cool idea to cover more than one topic per page.
🗯 Usually, when I speak to them, they say:
“If they don’t buy the coffee maker, maybe they’ll buy the coffee grinder.” ⁉️‼️
🆘 Umm. I’ve got BAD news. Unfortunately, nobody will buy anything! Why? Because by dividing everyone’s attention into two different directions, you’re halving the likelihood they’ll buy either one. 💤
💡💸 Moreover, by detaching your Sales or Landing Page via two different things, you are also DECREASING the value proposition (prestige and perceived benefit) of both your products in the eyes of the customer, making it seem that you’re NOT comfortable or confident about the worth of either offerings. 💣🔪
🔹 By all means, add links to related topics. But keep the focus of your page on a single item, service, or idea. Stand behind it and laser-focus your choice of linguistics, persuasion, copywriting strategy, content format and marketing ‘voice’ to one thing. Not multiples!
Hope this post helps you all! 🙂 👍
✅ >> If you want me to analyze, evaluate and audit your website, sales page or landing page for FREE by pointing out areas of linguistic improvement and persuasive copywriting, PM me and I’d be glad to suggest a few pointers! <<< ✅
Your ‘marketing intelligence’ acts as a ceiling that limits the growth of your wealth. As you raise your marketing intelligence, you raise the ceiling on what’s financially possible for you. Your marketing intelligence sets the context for your investment success – or lack thereof.
Here’s how and why…
🚩Your return on investment should improve as you learn how to invest more consistently into yourself and control losses when the inevitable mistakes do occur. That translates into more dollars in your pocket and greater financial security.
🚩Your focus should ensure that those mistakes are never made or atleast minimised so that you enjoy a head-start to the blue-print path that professionals like myself have spent hundreds of hours, thousands of dollars and countless drops of tears and sweat in investing.
⁉️ A little known fact about marketing intelligence is that it grows and compounds just like money. The effect is a ‘multiplicative’ one – not an additive one. Each new titbit of information connects to all the other knowledge which multiplies. It doesn’t just add up, but it grows geometrically by multiplying.
👉 Your goal should be to make regular knowledge-deposits every week into your marketing intelligence account, just like you make monthly deposits into your investment accounts.
💥 When you do this, your marketing intelligence will multiply and grow ahead of the growth in your investment accounts to help create a lifetime of financial security.
🎖️For more gems on the power of persuasive marketing, attention-grabbing sales copywriting and emotion-evoking content that leaves you salivating, check out: www.acepreneur.net 🎖️
Recently, I closed a ‘single’ Copywriting and Content Curation project by a new high-ticket client from Dubai
Since 2013, here are some tips on how I’ve monetized low, mid and high-ticket offers for my copywriting and content creation services ( including a BBC celebrity who is a world renowned figure in therapy and has appeared on several TV shows including “Freaky Eaters” )
💡 Develop a Positive Mindset
You have to ‘believe’ you deserve a high-ticket fee. If you think there’s too much poverty in the world, and nobody can afford your high ticket service or programs, well, that is what you will get
If you believe you can, you probably can. If you believe you won’t, you most assuredly won’t. Belief is the ignition switch that gets you off the launching pad
💡 Set Your Income Goal
How much do you want to earn in the next 6, 12 months? When you try to do this, you should be holistic.
It really doesn’t matter what the figure is. $10,000 , $100,000, $250,000. No matter what it is, it does not matter. If it’s what you want, then it’s good enough for you.
💡 Identify Problems You Can Solve
As someone who wants to sell high ticket offer, you need to identify problems you can solve for people, faster and better than anyone else.
Seriously, you don’t need to solve a million problems to earn a million dollar. Just solve one, two or maximum, three problems.
💡 Identify Your Best Prospects
Everybody will not buy from you, it’s natural. Everyone isn’t supposed to buy from you, that is totally against human behavior.
However, you need to be able to identify the people who can buy from you VS those will never buy from you, no matter how good your marketing is.
💡 Offer To Help For Free
Be a humanist. Help people for the sake of helping, without any ulterior motives. If you can help people get what they want, you will also get what you want. This is where you begin to do things differently from what everyone else out there is doing.
💡 Ask For The Sale
If you’ve done steps 1-5 without hiccups, then this step should come naturally. Asking for the sale doesn’t mean saying ‘hey, give me yo monies – now!’.
It means reinforcing your value proposition by reciprocating the monetary value of the ‘help’ you’re wiling to extend to someone who ‘needs’ that help. And effectively reassuring them that ‘nobody can provide you this help better than I can!’.
⚡️💸🗝 Hope these tips helped you all! 🙂 If you have any questions on website copywriting, content curation, persuasive marketing, product listings, writing mentorship or more – feel free to PM me!
How to AVOID Serious MARKETING Accidents! (And get home safe, with money in your pockets) 💰🔈🚙🚧✍️🤕
It honestly makes my blood boil when I see talented business owners with amazing products or services, marketing themselves like a person with the intellectual range of a rotting onion.
It’s NOT cool!
💡⛔AVOID Empty Words or Phrases! 🖋️📒
Keeping in mind your readers’ fragility of attention is CRUCIAL! Avoid writing like this:
🔍Example # 1 “Always striving for excellence, from our very inception, a visionary, vigilant, and flexible approach has ensured that we are awake to the exciting possibilities science and technology allow, so that we can offer you beautiful, precise, and high-quality hardwood floors.”
I know. It’s hard to imagine that sentence ever got to see the light of day. Forty-one words that tell us absolutely nothing. But yes, that’s a real example, taken from the wild.
Here’s another one:
🔍 Example # 2 “These changes reflect our view that tighter integration and closer collaboration between our teams is a critical component of sustainably growing our business. While this process has required us to make some really tough decisions, we believe that rigorously ensuring our team structure always aligns with our goals will make us stronger.”
This is what they were trying to say … (in my own words, not theirs):
✅“Yeah, we had to fire some people.”
The point being, all that blah blah blah is a great way to drive people away! 😱
Long phrases and sentences with almost zero meaning instantly dilute your readers’ interest and attention.
They don’t have time to listen to your life story. Just as you don’t either. See the human commonality? You are selling to HUMANS. Not Drones or Robots.🤖
SPEAK the human language. And get home safe without colliding with other onion-minded peeps on the information highway! 🛣️⭐
Throughout my years as a Copywriting Specialist, Persuasion Expert and Professional Writer, I’ve come across every flavour and niche of marketing one can imagine.
Crowdfunding is no different.
Whether it’s KickStarter or LaunchGood, you essentially are ‘marketing’ yourself and communicating the value proposition of your ’cause’ to global masses.
For a crowdfunding page to be effective, you have to grab someone’s attention in a short period of time, then explain how supporting your project will improve a prospective donor’s life or allow them to be part of something incredible.
One of the most important parts of a successful crowdfunding project is the campaign page, so I’ve compiled my top 3 ACE Strategies that can boost your crowdfunding efforts and meet its goals.
So without further ado, let’s jump right into them!
#1 >> Get Specific <<
No matter what product you are crowdfunding, your campaign page should always be specific. It is utmost crucial for your crowdfunding page to contain every detail necessary for a prospective backer to understand your product.
That means defining what your product is and what it does. It is also important to tell people what your product ‘cannot do’, so they don’t feel cheated once the finished product is shipped to them.
Specificity and clarity get to the heart of one person’s problem, need or desire. And that is really what you’re after when you crowdfund.
You do not want to leave your prospective backers with any questions about your product, because that creates doubt in their minds and makes them much less likely to make support the project.
And one more thing: be very specific about what supporters get from you at each rewards level.
#2 >> Write Attention Grabbing Headlines <<
This one is a no-brainer. 80% of any copywriting is in the headline. When you visit a new webpage, the first thing that catches your attention is the headline, right?
And if the headline intrigues you in some way, you are much more likely to continue reading to find out what the rest of the page has to say.
So how do you create intrigue?
One simple way is to begin with a question or statement that makes readers want to find the answer. For example, if your product is a gadget that can locate remote control devices, your headline could be:
“Do you want an easy way to find that lost remote control?” or, more subtly, “Never lose a remote control again!”
This is a headline that intrigues because most people know the frustration of losing that remote control, and they are likely to keep reading to find out how they can keep from losing it.
No matter how you choose to write your intriguing headline, remember not to give too much away, or people may not continue reading. If your headline asks a question, for instance, make sure the answer isn’t right there in the same sentence, or the reader won’t have to click through at all.
#3>> Include Visually Enticing Video <<
Videos are an outstanding way for you to engage your prospective donors because people often respond to visual images better than text. I’ve written ‘Video Scripts’ in the past for high-ticket entrepreneurs for this exact reason.
At the very least, your crowdfunding video should should show off your prototype and tell viewers why you need their support. This is because videos are also a great way to focus your campaign not just on the product, but on the man behind the curtain: you and your team.
For example, including a video of a brainstorming session about your product design and development gives viewers an inside look at how the product will function and what makes it so cool.
Videos not only give prospective backers a closer look at what you are trying to make, but they also give you the opportunity to humanise your crowdfunding team in a way that can help you connect with people and persuade them to become involved in your ‘dream’.
||** If you need any advice on your current or next crowdfunding project, feel free to comment below or PM me. I’d be glad to offer friendly suggestions or even evaluate for a diagnosis 🙂 **||