When I’m analyzing website copy for online business owners, entrepreneurs, coaches and digital marketers, I notice tons of blunders that are just littered around their Sales Page, Landing Page or Product Page.
One of the most common blunders is this:
💥Focusing on more than one thing💥
This is a huge problem as old as marketing itself. An experienced copywriter will know that to achieve the best results from any page, you need to stay focused on just one thing.
📌 Coffee makers. (NOT coffee makers and coffee grinders)
📌 Time tracking. (NOT time tracking and invoicing)
📌 Running shoes. (NOT running shoes and climbing boots)
However, in my experience, particularly with eCommerce sellers and coaches, somehow they always think would be a cool idea to cover more than one topic per page.
🗯 Usually, when I speak to them, they say:
“If they don’t buy the coffee maker, maybe they’ll buy the coffee grinder.” ⁉️‼️
🆘 Umm. I’ve got BAD news. Unfortunately, nobody will buy anything! Why? Because by dividing everyone’s attention into two different directions, you’re halving the likelihood they’ll buy either one. 💤
💡💸 Moreover, by detaching your Sales or Landing Page via two different things, you are also DECREASING the value proposition (prestige and perceived benefit) of both your products in the eyes of the customer, making it seem that you’re NOT comfortable or confident about the worth of either offerings. 💣🔪
🔹 By all means, add links to related topics. But keep the focus of your page on a single item, service, or idea. Stand behind it and laser-focus your choice of linguistics, persuasion, copywriting strategy, content format and marketing ‘voice’ to one thing. Not multiples!
Hope this post helps you all! 🙂 👍
✅ >> If you want me to analyze, evaluate and audit your website, sales page or landing page for FREE by pointing out areas of linguistic improvement and persuasive copywriting, PM me and I’d be glad to suggest a few pointers! <<< ✅
Recently, I closed a ‘single’ Copywriting and Content Curation project by a new high-ticket client from Dubai
Since 2013, here are some tips on how I’ve monetized low, mid and high-ticket offers for my copywriting and content creation services ( including a BBC celebrity who is a world renowned figure in therapy and has appeared on several TV shows including “Freaky Eaters” )
💡 Develop a Positive Mindset
You have to ‘believe’ you deserve a high-ticket fee. If you think there’s too much poverty in the world, and nobody can afford your high ticket service or programs, well, that is what you will get
If you believe you can, you probably can. If you believe you won’t, you most assuredly won’t. Belief is the ignition switch that gets you off the launching pad
💡 Set Your Income Goal
How much do you want to earn in the next 6, 12 months? When you try to do this, you should be holistic.
It really doesn’t matter what the figure is. $10,000 , $100,000, $250,000. No matter what it is, it does not matter. If it’s what you want, then it’s good enough for you.
💡 Identify Problems You Can Solve
As someone who wants to sell high ticket offer, you need to identify problems you can solve for people, faster and better than anyone else.
Seriously, you don’t need to solve a million problems to earn a million dollar. Just solve one, two or maximum, three problems.
💡 Identify Your Best Prospects
Everybody will not buy from you, it’s natural. Everyone isn’t supposed to buy from you, that is totally against human behavior.
However, you need to be able to identify the people who can buy from you VS those will never buy from you, no matter how good your marketing is.
💡 Offer To Help For Free
Be a humanist. Help people for the sake of helping, without any ulterior motives. If you can help people get what they want, you will also get what you want. This is where you begin to do things differently from what everyone else out there is doing.
💡 Ask For The Sale
If you’ve done steps 1-5 without hiccups, then this step should come naturally. Asking for the sale doesn’t mean saying ‘hey, give me yo monies – now!’.
It means reinforcing your value proposition by reciprocating the monetary value of the ‘help’ you’re wiling to extend to someone who ‘needs’ that help. And effectively reassuring them that ‘nobody can provide you this help better than I can!’.
⚡️💸🗝 Hope these tips helped you all! 🙂 If you have any questions on website copywriting, content curation, persuasive marketing, product listings, writing mentorship or more – feel free to PM me!
#Ace #Copywriting #Acepreneur #Marketing #Sales #Advertising #Success
How to AVOID Serious MARKETING Accidents! (And get home safe, with money in your pockets) 💰🔈🚙🚧✍️🤕
It honestly makes my blood boil when I see talented business owners with amazing products or services, marketing themselves like a person with the intellectual range of a rotting onion.
💡⛔AVOID Empty Words or Phrases! 🖋️📒
Keeping in mind your readers’ fragility of attention is CRUCIAL! Avoid writing like this:
🔍Example # 1 “Always striving for excellence, from our very inception, a visionary, vigilant, and flexible approach has ensured that we are awake to the exciting possibilities science and technology allow, so that we can offer you beautiful, precise, and high-quality hardwood floors.”
I know. It’s hard to imagine that sentence ever got to see the light of day. Forty-one words that tell us absolutely nothing. But yes, that’s a real example, taken from the wild.
🔍 Example # 2 “These changes reflect our view that tighter integration and closer collaboration between our teams is a critical component of sustainably growing our business. While this process has required us to make some really tough decisions, we believe that rigorously ensuring our team structure always aligns with our goals will make us stronger.”
This is what they were trying to say … (in my own words, not theirs):
✅“Yeah, we had to fire some people.”
The point being, all that blah blah blah is a great way to drive people away! 😱
Long phrases and sentences with almost zero meaning instantly dilute your readers’ interest and attention.
They don’t have time to listen to your life story. Just as you don’t either. See the human commonality? You are selling to HUMANS. Not Drones or Robots.🤖
SPEAK the human language. And get home safe without colliding with other onion-minded peeps on the information highway! 🛣️⭐
Epic ideas are unique.
There’s no system for innovative ideas, and anyone who tries to tell you otherwise is selling you nothing more valuable than the dirt that comes from underneath your fridge.
That said, great premises always have certain elements in common. As an acclaimed Copywriter and Specialist Web Content Curator, it took me many years to understand that, beyond all the tactics, it’s the premise of the message that matters first and foremost.
The work you’ve done so far on who and what was the heavy lifting of the how. But to refine your content marketing strategy even further, here are four essential elements of a winning story concept.
The first thing you absolutely must have is attention. Without initial attention, nothing else you’ve done matters.
And nothing kills attention faster than if your prospective reader, listener, or viewer thinks they already know where you’re going. Beyond curiosity, a great premise delivers an unpredictable and unexpected element that makes it irresistible.
It all comes back to knowing who you’re talking to at an intimate level and what they are used to seeing in the market.
What messages are they getting from your competition? This is what you must use as the benchmark to create your own unique and unexpected angle that forms the foundation of your premise.
A creative imagination combined with solid research skills help you see the nugget of gold no one else sees.
Taking an approach that differs from the crowd can help you stand out, and that’s why unpredictability is crucial for a strong premise.This is why being able to come up with a fresh premise is a valuable skill for anyone who creates content or markets anything.
One of the fundamental rules of effective content marketing is to be clear and simple. Because a premise by definition is an unprecedented and grand idea, sometimes boiling it down to its essence is difficult, or worse, neglected.
Don’t get me wrong. I’m not saying to water down your big idea to the point of stupidity.
That defeats the purpose.
What I’m saying is you’ve got to make it so simple and clear that it travels directly into the mind of your prospect, so he begins to tell himself the story. Your copy must guide him and inspire him, not beat him over the head.
So, you’ve got a grand premise that’s unpredictable and destined to shake up your market. Reduce it to a paragraph.
At this point, you may find yourself with a great tagline. At a minimum, you’ve now got the substance for the bold promise contained in your primary headline.
3. Don’t Pretend to be Anyone Except You.
You’ve heard that in this day of social media, you’ve got to keep it real. Speak with a human voice. Be authentic.
You also hopefully know that social media hasn’t changed the fact that it’s about them, not you. In fact, it’s more about them than ever. How do you make that work? What makes a premise real to the right people?
First of all, your premise must be highly relevant to your intended audience, while also being directly in line with your core values. Without relevance, you can’t inspire meaning. And it’s meaningful messages that inspire action.
Audiences want to know they’re reading from a human being. Not a drone programmed to sell.
4. Showcase Credibility
If you’re writing to persuade, you have to hit the gut before you get anywhere near the brain. The part that decides “I want that” is emotional and often subconscious. If your premise doesn’t work emotionally, logic will never get a chance to weigh in.
If you flip that emotional switch, the sale (or other action) is yours to lose. And I mean that literally. Because our logical minds do eventually step in (usually in a way that makes us think we’re actually driven by logic in the first place). If your premise is not credible (as in it’s too good to be true), you fail.
That doesn’t mean hyperbole never works, as long as the prospect wants to believe you badly enough. That’s how some desperate people in certain markets are taken advantage of. But belief is critical in any market and with any promotion, so credibility is the final key to a winning premise — people must believe you just as your premise must match their beliefs.
Remember, the more innovative your idea or exceptional your offer, the more you’re going to have to prove it. This brings us right back to an unexpected, simple, and tangible expression of the benefit in a way that’s credible.
As always, if you need any help with content curation, copywriting and branding your business through the power of persuasive web-writing, comment below, hit the contact form on the main page or email me at: firstname.lastname@example.org and let’s cook up a storm!
Catch me red handed cooking up a buffet with only 26 letters of the alphabet at www.acepreneur.net
Your business can be as smart as you, and easily be as dumb as you sound. I’ll say it again.
Your business can be as smart as you, and easily be as dumb as you sound.
In the busy, noisy, loud, competitive and unforgiving world of social media with our large news feeds and distracted attention spans, now more than ever, what you write is ‘who’ you are.
Yes, really! You ‘are’ what you portray of yourself, and in the world of business, you become what people ‘think’ of you as an individual, a professional and as a business owner.
But wait! You have mountains of thoughts and ideas broiling inside of you; beckoning to be unleashed like a volcanic eruption. What about that? All that potential, all that drive, the innovative foresight; what becomes of that?
Sadly, much of it goes to utter waste. And you know what the sad thing is? Nobody cares! Nobody owes you anything. The world does not ‘owe’ you squat!
How do you stand out from the crowd, make the world give a damn and showcase what you’re truly worth?
As a professional writer, content creation specialist and acclaimed direct-sales copywriting ace, I can tell you that words are like the ingredients to a scrumptiously crafted dish.
The spice. The marinade. The aroma. The presentation.
All of those facets combine for a majestic experience that tantalises an audience’s taste buds, captivates their sheer senses with yearning and seductively engulfs them with a succulent suggestion.
“Bite”. That’s the suggestion.
And with the right choice of words, the bite becomes a buffet. A buffet that can feed your business and your personal goals in life till your heart’s content!
>> Think of your website, sales page, landing page, blog, email funnel and everything in between – including your very business – as the bite you want to serve on a plate.
>> If you serve crap food, will the audience take a second bite? Not if you’re sick in the head ( and ultimately wanting to get sick in the stomach too )
>> If you serve delectable, mouth watering and succulent food that consumes the audience beyond every last standing taste bud, will they take a second bite? Hell yeah! They’ll gobble it all up and won’t even bother to burp.
Just like a nicely put together dish with all the right ingredients, your business, website and everything else with it – requires the right mix of elements too.
That’s where persuasive copy and compelling content comes into play.
Here are a few personal TIPS from me on how to structure your copy:
A) Exploit your product’s benefits
B) Exploit your competition’s weaknesses
C) Know your audience
D) Communicate the “W.I.I.F.M psychology” (What’s In It For ME?)
E) Focus on the usage of “you”, not “we”
F) Avoid T.M.I ( Too Much Info)G) Include CTA ( Call to Action)
H) Cover Yourself ( Disclaimer, Refund Policies etc)
** Got questions on copywriting and content for your business, website, Amazon product listings, email funnels, sales and landing pages? Comment below or PM me for a ”FREE” evaluation! 🙂 **
Have you ever been to Mall of America in Minnesota?
According to their website, “Mall of America features 520 stores, 50 restaurants and attractions galore, including Nickelodeon Universe, the nation’s largest indoor theme park, and the new American Girl store. Plus, there’s no sales tax on clothing or shoes!”
Can you imagine?!
Average malls have about 100 stores. That means the Mall of America has five times as many stores.
Does this remind you of anywhere else? Maybe somewhere in Cyber Space?
According to Export-X, “Today Amazon sells over 200 million products in the USA, which are categorized into 35 departments.” It’s the virtual equivalent to Mall of America, infact much much bigger. And this is why so many sellers get excited about listing their products on Amazon.
But the size of Amazon is a double-edged sword. While this eCommerce giant brings in millions of visitors a day, it also attracts a ton of competition for the products you list.
So how do you stand apart from all the rest?
Here are Acepreneur’s top most boombastic 3 tips on crafting powerful Amazon Product Descriptions that make audiences want to lay their hands on your product, like a fat kid in a candy store ( or skinny ones too).
Tip #1 – Differentiate Your Product
When you go to the toothpaste aisle in a grocery store or drug store, what do you see? Dozens of different products that each have specific purposes. One is for kids and tastes like bubble gum. One is for people with sensitive teeth. Another is for those who want whiter teeth. Some offer a combination: sensitive, whitening with tartar control, etc. It’s easy to find which toothpaste you want because each one caters to specific needs.
This is what your product listings should do.
If you’re bundling, ask yourself what the benefit of the bundle is. Why did you decide to put that particular bundle together? What is the advantage for the customer if s/he buys your bundle instead of the individual items?
Private labelling? You may have the same, exact product as many other sellers. If the rest of them are saying that their silicon spatula set is heat resistant, you could mention a different benefit that others aren’t talking about to set yourself apart. (Perhaps that these are more durable than rubber, they don’t crack or chip, etc.)
Don’t follow the crowd! If you position your items to seem just like all the rest you will make it extremely difficult for customers to make a buying decision. They’ll be stuck looking at a screen and thinking “All these looks just alike. Which one should I buy?”
Tip #2 – When It Comes To Titles; Longer Isn’t Necessarily Better
There is a growing trend that says product titles should be enormously long. I disagree. Not only are 500-character titles against Amazon’s terms of service, but they are also difficult to read. As someone who buys a bunch-o-stuff on Amazon weekly, I can tell you that, when I see a huge title (that is more like a paragraph), I skip it. All the capital letters and pipes and stars and commas… yuck! They all make the title difficult to understand so I just don’t read that part.
Instead of just being long, titles should be clear and enticing. This doesn’t take more characters… it takes talent and skill to think like your customers. Sometimes attracting customers can simply be done with a couple of words. In addition to the things Amazon suggests you include (a brand name, a model number, color, etc.) choose a few handpicked adjectives to differentiate your product such as premium, elegant, 100% natural, etc.
As I said earlier, you want to highlight something that you offer that your competition doesn’t.
Tip #3 – Bullets Should Describe Features & Benefits
Just like with titles, the power of effective bullet points does not lie!
In fact, as I mentioned before, when you create bullets that are too long, the strategy can backfire on you. It becomes a huge blob of text that’s intimidating for shoppers to read. It’s all lumped together (because that’s how Amazon formats things) so when the customer scrolls down, they are faced with nothing but words and very little white-space. Here’s one example.
Yes, bullets are designed to offer features and benefits. My suggestion is to do that as effectively and concisely as possible so you don’t force customers to weed through a boatload of copy that isn’t necessary to make the sale.
Now that you have some ideas going, take a look at your product listings that you have created and see if they need some work? Sometimes going back with a fresh set of eyes will really help you to see it how the buyer would see it. Are you confused? Does your listing look cluttered? If so, take some time and fix it up. Better listings equal more sales and often higher prices!
Keep in mind you want to be:
1. Differentiating your products
2. Creating enticing titles
3. Generating benefit-rich bullets that quickly let shoppers know why yours is the option they should buy
This will position yourself as the obvious choice and that always leads to more sales!
If you would like more information on fixing up your existing Amazon Product Listings or creating new ones from scratch with powerful, persuasive and action-inducing SEO and Keyword optimised copywriting techniques, comment below, email me here PM me on Facebook 🙂