So this post took quite some time. It’s one of the most lesser addressed yet most ‘consequential’ subjects in entrepreneurship that we seem to easily ignore.
And no, you don’t need to apply for a costly PATENT to protect your business ideas.
>> The Premise <<
It’s natural to fear that your idea might be stolen. But you can’t turn your vision into reality without the help of others. Sooner or later, you’re going to want to ask an industry expert to evaluate your product or service.
You’re going to need to collaborate with a manufacturer or distributor. But patents cost thousands of dollars and take years to be issued. You can’t afford to wait that long to start bringing your product to market.
Thankfully, there are creative ways to actively protect your idea without applying for a patent. Here are four affordable ACE strategies that will protect your business idea from being stolen:
1. Do your research: Before you begin working with anyone new, be it an individual or organisation, do some research online. Do they have a good track record? Can you find any complaints about their business practices? Try to get a sense of what they’re all about.
2. Non-disclosure agreement (NDA): Have anyone you work with sign a non-disclosure agreement that commits them to confidentiality. An NDA can be a mutual agreement between two parties not to share information with third parties, or it can go one-way (since you’re sharing information about your idea with them). If the agreement doesn’t have an expiration date, that’s powerful.
3. Non-compete agreement: If you hire someone to help you, have him or her sign a non-compete agreement. A non-compete agreement prevents an individual or entity from starting a business that would compete or threaten yours within an established radius.
4. Work-for-hire agreement: If you hire someone to help fine-tune your product, make sure to establish that you own any and all improvements made to the idea. Anything they come up with, you own. You will still need to list the person who came up with improvements as a co-inventor in your patent, but they will have no rights to your invention.
Bonus tip >>> “Build relationships with your competitors”. This may sound counter intuitive, but establishing mutually beneficial relationships with your greatest competitors is one of the best ways to protect your idea. This will mean they will have little motivation to rip you off because they are already profiting from the success of your business. By giving them business, you won’t be seen as a threat (even though, in reality, you may share the same market space).
Hope these tips helped you get a sense of how to protect your product or service from being burglarised. And trust me, getting stolen from is not always as glamorous as Hollywood blockbusters like ‘Oceans Eleven’ would have you believe! 🙂
Let me know if you have any questions or concerns. Part of my expertise include writing copy and content for Non-Disclosure and Non-Compete Agreements for clients. It’s now ‘what’ you say, but ‘how’ you say it that matters!
<< The Facts >>
Amazon is the world’s all-you-can eat buffet of products and any seller or marketer’s throne for kingdom-hood.
<< Importance >>
With millions of transactions every day, an Amazon listing is ‘your voice’ to the world.
<< Solution >>
A powerful product listing copy that converts is crucial to being an A-List Seller. And to put a halt to your sales sucking-spree!
I’ve been copywriting powerful Amazon product listings for some big guns across many different product categories and niches for a number of years.
Here are some Acepreneur ‘Secret Sauce’ Tips on how you can 10X yours today!
Focus on Your Product Title
Just as with Google title tags are very important, but instead of 60 characters you get 195 with Amazon. Also unlike Google, the longer and more detailed the title, the better. With Amazon it doesn’t have to be compelling or grab a viewer’s attention; it just has to give off enough information for someone to make a purchasing decision.
For this reason, using all of the 195-character limit is encouraged. If you look around Amazon, you’ll notice that the products with long, keyword-rich titles outrank those that are simple and clean. Below is an example that shows just that:
Long-Keyword Titles are King of the Jungle!
Now, it can be hard to get used to this after coming from optimization for Google, but it’s an important step. According to an Amazon help page, you should follow a formula to help create your titles. For example, the style for many products may be:
Brand + Model Number + Model Name + Product Type, Color
One example of using this formula for a title would be:
KitchenAid KSM150PSER Artisan 5-Quart Mixer, Empire Red.
Again it’s not the prettiest title and it’s very different than something you would use on Google, but this is how it works on Amazon! You only have to have your keyword appear once in your title (that’s right, keywords in your description are less important), so again, that’s why you see some of the companies above using several different keywords all in one title.
Use Bullet-Point Content Form and Focus on a Description
You often see bullet points for a product on Amazon under the title. This is a great place to add keywords and really show what you’re all about. It’s close to you images and actually appears above the title, so make sure you don’t skip this step. Below shows an example of what the bullet points look like:
Because the bullet point feature is so prominent, sometimes companies get confused about the description and forget to add it altogether (it’s not required after all!). The description still appears it just appears further down on your page.
This doesn’t mean that it’s not as important, it’s just not as important as the bullet point section. I would still add in a description, not worry too much about keywords, and make it detailed but short and sweet all at the same time.
Below shows where the description shows up:
Extra Tip: Avoid Duplicate Content
It may sound obvious, but you have to make sure you remember that all of your product pages on Amazon must use different content than you’re using on your own e-commerce website. Because they are two different search engines a common mistake businesses make is using the same content, the most common example being the description, but this can actually still cause duplicate content issues.
Feeling inspired yet?
If so, comment below, email me or PM me on Facebook any questions or concerns you may have with your Amazon Product Listings. I’d be glad to offer a FREE EVALUATION!