What is the first goal of any email you send to your mail-list, customers or prospective clients ⁉️
To get it read. 👀 Makes sense, right? So what’s the primary goal of your first sentence?
The surprisingly simple answer is…to get the second sentence read.
Each line of your email must persuade the reader to read the next one, all the way through to your close.
In the next few days, I’ll be sharing a few tips on Email Copywriting Strategies and Techniques that make me and my clients money — simply via the power of emotional, mental, intellectual and cognitive persuasion.
You can use these strategies for your email campaigns / sequences and begin to see results immediately! ✅📈💵
🥇Here’s the first one
💥 1. Before-After-Bridge (BAB) 💥
Before — Here’s your world now
After — Imagine what the world would be like if you solved this problem
Bridge — Here’s how to get there
Open by describing a problem that is relevant to your prospect, and then describe how the world would be different if that problem didn’t exist. Close by explaining how your product/idea/service can help them get there.
Why it works: According to behavioral psychologists, humans are motivated to take action by two things: pleasure and pain. The BAB formula uses this universal trigger to compel readers to respond.
📊 Example: See the screenshot example of the BAB Formula (2nd pic)
Hope this tip helped! I’ll be sharing more Email Copywriting Tips and Persuasion Techniques in the coming days. Keep an eye out! 😀
📫✏️💬 >> As always, if you have any questions or concerns, need any help with your Email Copywriting and Sequences, feel free to comment below or PM me. I’d be glad to give advice and direction 🙂
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