Your business can be as smart as you, and easily be as dumb as you sound. I’ll say it again.
Your business can be as smart as you, and easily be as dumb as you sound.
In the busy, noisy, loud, competitive and unforgiving world of social media with our large news feeds and distracted attention spans, now more than ever, what you write is ‘who’ you are.
All of those facets combine for a majestic experience that tantalises an audience’s taste buds, captivates their sheer senses with yearning and seductively engulfs them with a succulent suggestion.
>> Think of your website, sales page, landing page, blog, email funnel and everything in between – including your very business – as the bite you want to serve on a plate.>> If you serve crap food, will the audience take a second bite? Not if you’re sick in the head ( and ultimately wanting to get sick in the stomach too )>> If you serve delectable, mouth watering and succulent food that consumes the audience beyond every last standing taste bud, will they take a second bite? Hell yeah! They’ll gobble it all up and won’t even bother to burp.
Just like a nicely put together dish with all the right ingredients, your business, website and everything else with it – requires the right mix of elements too.
A) Exploit your product’s benefitsB) Exploit your competition’s weaknessesC) Know your audienceD) Communicate the “W.I.I.F.M psychology” (What’s In It For ME?)E) Focus on the usage of “you”, not “we”F) Avoid T.M.I ( Too Much Info)G) Include CTA ( Call to Action)H) Cover Yourself ( Disclaimer, Refund Policies etc)I) Proofread!
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