As a Direct-Sales Copywriting Specialist and E-commerce Web Content Curation Expert, I can tell you that words have the power to change minds, move hearts and increase bank balances.
An Amazon Product Listing is no different.
The right ingredients to create a high-converting recipe for sales is key!
I’ve had Sellers asking me recently the best way to write Product Titles for an Amazon listings. I thought I’d create a post exclusively focusing on Product Titles. So here it goes:
The Product Title is crucial for potential customers to know what your product is, at first glance!
A well written Product Title facilitates the complex Amazon algorithm and helps in effectively educating the customer, so that your listing ‘stands out’ from a SEA and BUFFET of other choices the customer has from other sellers at his / her finger tips!
I have seen an ongoing debate online how many keywords and characters is optimal for including in the Product Title. Amazon will allow ‘up to’ 250 characters, so my philosophy is that you should use as much of that REAL ESTATE as possible!
Here is an example of a GREAT PRODUCT LISTING TITLE! ( see image below)
It employs the main keywords, as well as additional keywords, while successfully showcasing the product’s features, benefits, value proposition, size, weight and other valuable consumer areas of interest.
The only thing I’d add to it ( to make it perfect) would be the BRAND NAME before the Keyword “Reflective Dog Vest”. So it becomes “Twilight Dog – Reflective Dog Vest”.
Amazon has stated that you only need to mention a keyword once in a listing, and additional uses of the keyword don’t increase the value placed on the keyword. Moreover, as they note in their Terms of Service, keywords are matched to customer search queries using full or partial keyword overlap.
>> CRUCIAL POINTS TO REMEMBER <<
Write your Product Titles for HUMANS. Not BOTS!
I can’t emphasise this enough. Why? Because BOTS are not the one’s buying your product. A human being with a credit card sitting across the computer screen is!
TALK the human language.
>> Prioritise your main keywords at the FRONT of your listing. Address the main product benefits and features in a concise manner. And if there are multiple uses or customer niches for your product, and you can include them in your product title, you may want to do so to increase the likelihood of appearing in those customer search queries.
>> Look at Google Keyword Planner, Keywordtool.io, or Ubersuggest to get additional relevant keywords. Once you have your main keyword, it is very easy to extend that list to many other related search queries that would attract relevant customers.
>> Search on Amazon or eBay with just your main keyword and see what the search results are. Do products that are similar to yours pop up? If so, at least that is a good thing that you are targeting keywords that Amazon sees as relevant to your type of product.
And look closer at those listings: what do these listings include that you do not have? This can help you improve your product title to include keywords, product benefits, and product features that your potential customer may be interested in.
Hope these valuable insights are helpful to you.
> If you have any questions and would like me to evaluate your Amazon product listing for FREE, don’t hesitate to PM me, or email me and I’d be glad to provide suggestions for improvement from a persuasive copywriting standpoint! 🙂
Ali ‘Ace’ Ash
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