What is the first goal of any email you send to your mail-list, customers or prospective clients ⁉️
To get it read. 👀 Makes sense, right? So what’s the primary goal of your first sentence?
The surprisingly simple answer is…to get the second sentence read.
Each line of your email must persuade the reader to read the next one, all the way through to your close.
In the next few days, I’ll be sharing a few tips on Email Copywriting Strategies and Techniques that make me and my clients money — simply via the power of emotional, mental, intellectual and cognitive persuasion.
You can use these strategies for your email campaigns / sequences and begin to see results immediately! ✅📈💵
🥇Here’s the first one
💥 1. Before-After-Bridge (BAB) 💥
Before — Here’s your world now
After — Imagine what the world would be like if you solved this problem
Bridge — Here’s how to get there
Open by describing a problem that is relevant to your prospect, and then describe how the world would be different if that problem didn’t exist. Close by explaining how your product/idea/service can help them get there.
Why it works: According to behavioral psychologists, humans are motivated to take action by two things: pleasure and pain. The BAB formula uses this universal trigger to compel readers to respond.
📊 Example: See the screenshot example of the BAB Formula (2nd pic)
Hope this tip helped! I’ll be sharing more Email Copywriting Tips and Persuasion Techniques in the coming days. Keep an eye out! 😀
📫✏️💬 >> As always, if you have any questions or concerns, need any help with your Email Copywriting and Sequences, feel free to comment below or PM me. I’d be glad to give advice and direction 🙂
Recently, I closed a ‘single’ Copywriting and Content Curation project by a new high-ticket client from Dubai
Since 2013, here are some tips on how I’ve monetized low, mid and high-ticket offers for my copywriting and content creation services ( including a BBC celebrity who is a world renowned figure in therapy and has appeared on several TV shows including “Freaky Eaters” )
💡 Develop a Positive Mindset
You have to ‘believe’ you deserve a high-ticket fee. If you think there’s too much poverty in the world, and nobody can afford your high ticket service or programs, well, that is what you will get
If you believe you can, you probably can. If you believe you won’t, you most assuredly won’t. Belief is the ignition switch that gets you off the launching pad
💡 Set Your Income Goal
How much do you want to earn in the next 6, 12 months? When you try to do this, you should be holistic.
It really doesn’t matter what the figure is. $10,000 , $100,000, $250,000. No matter what it is, it does not matter. If it’s what you want, then it’s good enough for you.
💡 Identify Problems You Can Solve
As someone who wants to sell high ticket offer, you need to identify problems you can solve for people, faster and better than anyone else.
Seriously, you don’t need to solve a million problems to earn a million dollar. Just solve one, two or maximum, three problems.
💡 Identify Your Best Prospects
Everybody will not buy from you, it’s natural. Everyone isn’t supposed to buy from you, that is totally against human behavior.
However, you need to be able to identify the people who can buy from you VS those will never buy from you, no matter how good your marketing is.
💡 Offer To Help For Free
Be a humanist. Help people for the sake of helping, without any ulterior motives. If you can help people get what they want, you will also get what you want. This is where you begin to do things differently from what everyone else out there is doing.
💡 Ask For The Sale
If you’ve done steps 1-5 without hiccups, then this step should come naturally. Asking for the sale doesn’t mean saying ‘hey, give me yo monies – now!’.
It means reinforcing your value proposition by reciprocating the monetary value of the ‘help’ you’re wiling to extend to someone who ‘needs’ that help. And effectively reassuring them that ‘nobody can provide you this help better than I can!’.
⚡️💸🗝 Hope these tips helped you all! 🙂 If you have any questions on website copywriting, content curation, persuasive marketing, product listings, writing mentorship or more – feel free to PM me!