There comes a time in the competitive world of copywriting where you simply can’t help pulling out that ninja star.
You do it not because you’ve watched too many Bruce Lee movies, but because you want to turn the heat up. And it means, turning a cold email into a hot one. After all, nice guys finish last, as the saying goes!
Here is what he Star-Chain-Hook looks like, essentially:
Star — The big idea
Chain — A series of facts, sources, reasons, and benefits
Hook — The call to action
So how does it work?
First, you introduce your idea with an attention-grabbing opening. Create a chain of supporting facts, sources, and benefits to build credibility and transform attention into interest. Then, hook them with a call to action that makes it easy to take the desired next step.
Why it works?
The key element in this cold email formula is the chain. By introducing proof points that lend credibility to your argument, you have a better shot at convincing someone to follow through.
Example: Here’s a cold email sequence I wrote recently for a client’s outreach campaign. The conversion rates shot to 75% within the first week of the email being sent out.
Let me know if you have any copywriting, marketing or persuasion or content related questions for your business, website, sales or advertising campaigns.
I’d be glad to offer free advice / help! 🙂 Shoot me an email: firstname.lastname@example.org or visit my website: www.acepreneur.net
What is the first goal of any email you send to your mail-list, customers or prospective clients ⁉️
To get it read. 👀 Makes sense, right? So what’s the primary goal of your first sentence?
The surprisingly simple answer is…to get the second sentence read.
Each line of your email must persuade the reader to read the next one, all the way through to your close.
In the next few days, I’ll be sharing a few tips on Email Copywriting Strategies and Techniques that make me and my clients money — simply via the power of emotional, mental, intellectual and cognitive persuasion.
You can use these strategies for your email campaigns / sequences and begin to see results immediately! ✅📈💵
🥇Here’s the first one
💥 1. Before-After-Bridge (BAB) 💥
Before — Here’s your world now
After — Imagine what the world would be like if you solved this problem
Bridge — Here’s how to get there
Open by describing a problem that is relevant to your prospect, and then describe how the world would be different if that problem didn’t exist. Close by explaining how your product/idea/service can help them get there.
Why it works: According to behavioral psychologists, humans are motivated to take action by two things: pleasure and pain. The BAB formula uses this universal trigger to compel readers to respond.
📊 Example: See the screenshot example of the BAB Formula (2nd pic)
Hope this tip helped! I’ll be sharing more Email Copywriting Tips and Persuasion Techniques in the coming days. Keep an eye out! 😀
📫✏️💬 >> As always, if you have any questions or concerns, need any help with your Email Copywriting and Sequences, feel free to comment below or PM me. I’d be glad to give advice and direction 🙂