When I’m analyzing website copy for online business owners, entrepreneurs, coaches and digital marketers, I notice tons of blunders that are just littered around their Sales Page, Landing Page or Product Page.
One of the most common blunders is this:
💥Focusing on more than one thing💥
This is a huge problem as old as marketing itself. An experienced copywriter will know that to achieve the best results from any page, you need to stay focused on just one thing.
📌 Coffee makers. (NOT coffee makers and coffee grinders)
📌 Time tracking. (NOT time tracking and invoicing)
📌 Running shoes. (NOT running shoes and climbing boots)
However, in my experience, particularly with eCommerce sellers and coaches, somehow they always think would be a cool idea to cover more than one topic per page.
🗯 Usually, when I speak to them, they say:
“If they don’t buy the coffee maker, maybe they’ll buy the coffee grinder.” ⁉️‼️
🆘 Umm. I’ve got BAD news. Unfortunately, nobody will buy anything! Why? Because by dividing everyone’s attention into two different directions, you’re halving the likelihood they’ll buy either one. 💤
💡💸 Moreover, by detaching your Sales or Landing Page via two different things, you are also DECREASING the value proposition (prestige and perceived benefit) of both your products in the eyes of the customer, making it seem that you’re NOT comfortable or confident about the worth of either offerings. 💣🔪
🔹 By all means, add links to related topics. But keep the focus of your page on a single item, service, or idea. Stand behind it and laser-focus your choice of linguistics, persuasion, copywriting strategy, content format and marketing ‘voice’ to one thing. Not multiples!
Hope this post helps you all! 🙂 👍
✅ >> If you want me to analyze, evaluate and audit your website, sales page or landing page for FREE by pointing out areas of linguistic improvement and persuasive copywriting, PM me and I’d be glad to suggest a few pointers! <<< ✅