When I’m analyzing website copy for online business owners, entrepreneurs, coaches and digital marketers, I notice tons of blunders that are just littered around their Sales Page, Landing Page or Product Page.
One of the most common blunders is this:
💥Focusing on more than one thing💥
This is a huge problem as old as marketing itself. An experienced copywriter will know that to achieve the best results from any page, you need to stay focused on just one thing.
📌 Coffee makers. (NOT coffee makers and coffee grinders)
📌 Time tracking. (NOT time tracking and invoicing)
📌 Running shoes. (NOT running shoes and climbing boots)
However, in my experience, particularly with eCommerce sellers and coaches, somehow they always think would be a cool idea to cover more than one topic per page.
🗯 Usually, when I speak to them, they say:
“If they don’t buy the coffee maker, maybe they’ll buy the coffee grinder.” ⁉️‼️
🆘 Umm. I’ve got BAD news. Unfortunately, nobody will buy anything! Why? Because by dividing everyone’s attention into two different directions, you’re halving the likelihood they’ll buy either one. 💤
💡💸 Moreover, by detaching your Sales or Landing Page via two different things, you are also DECREASING the value proposition (prestige and perceived benefit) of both your products in the eyes of the customer, making it seem that you’re NOT comfortable or confident about the worth of either offerings. 💣🔪
🔹 By all means, add links to related topics. But keep the focus of your page on a single item, service, or idea. Stand behind it and laser-focus your choice of linguistics, persuasion, copywriting strategy, content format and marketing ‘voice’ to one thing. Not multiples!
Hope this post helps you all! 🙂 👍
✅ >> If you want me to analyze, evaluate and audit your website, sales page or landing page for FREE by pointing out areas of linguistic improvement and persuasive copywriting, PM me and I’d be glad to suggest a few pointers! <<< ✅
“SELL TO THE CROWD – IN A CROWDED MARKET”
As a Professional Copywriter, Web Content Curator and Digital Communications Specialist with over 15 years of experience in various marketing campaigns, I have worked with all kinds of businesses and the products & services they offer.
Based on the very JUICE of my personal lessons, I can tell you that the trick is helping customers overcome their ‘initial hesitation’ and making your product speak for itself in a befitting manner!
Here are 5 Ace Tips to make your product SELL in any competitive market – regardless of how crowded it is:
1. Showcase Your Advantage: Why are you better than anyone else in the market? Be clear with customers from the start. Perceived advantage is built on factors like greater prestige, more convenience, superior effectiveness or better value for the money.
2. Mirror the Customer’s Routine: How much effort is required for customers to make the transition from a current product to yours? If the cost is more than its relative advantage, most people won’t try the new product.
3. Reliability: Your product should not ‘add work’ for the buyer. Make your product work ‘as intended’ the first time out and every time thereafter. A kink-free garden hose, for example, should be kink free the first time and the hundredth time!
4. Visible Benefits: The more evident the perceived advantages, the more your product will market itself. Example: Apple products clearly communicate world-class design, function, and durability from their packaging alone.
5. Let Customers Try Out: Did you know that modern day tea bags were first used as ‘giveaways’ so that people could sample tea without buying large tins. Now, teabags are a multi-billion dollar industry in and itself! Samples are great for risk-free experimentation. If you can’t afford to give your product away, you can use sites like Gilt.com or Travel Zoo to make enticing offers!
Now go and make those millions happen! Yes, you! Millionaires don’t have horns on their heads ya know! 🙂
Feeling inspired yet?
If so, comment below, email me or PM me on Facebook any questions or concerns you may have with your Amazon Product Listings, Website Copy, Landing and Sales Pages or Email Sequences. I’d be glad to offer a FREE EVALUATION!