There comes a time in the competitive world of copywriting where you simply can’t help pulling out that ninja star.
You do it not because you’ve watched too many Bruce Lee movies, but because you want to turn the heat up. And it means, turning a cold email into a hot one. After all, nice guys finish last, as the saying goes!
Here is what he Star-Chain-Hook looks like, essentially:
Star — The big idea
Chain — A series of facts, sources, reasons, and benefits
Hook — The call to action
So how does it work?
First, you introduce your idea with an attention-grabbing opening. Create a chain of supporting facts, sources, and benefits to build credibility and transform attention into interest. Then, hook them with a call to action that makes it easy to take the desired next step.
Why it works?
The key element in this cold email formula is the chain. By introducing proof points that lend credibility to your argument, you have a better shot at convincing someone to follow through.
Example: Here’s a cold email sequence I wrote recently for a client’s outreach campaign. The conversion rates shot to 75% within the first week of the email being sent out.
Let me know if you have any copywriting, marketing or persuasion or content related questions for your business, website, sales or advertising campaigns.
I’d be glad to offer free advice / help! 🙂 Shoot me an email: firstname.lastname@example.org or visit my website: www.acepreneur.net
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